In Progress
Lesson 1, Topic 25
In Progress

Establish Authority

Admin September 11, 2020

In order to properly establish Authority, you can use the following reference point for developing your Facebook Page, Brand and Strategy.

  • Use words that carry weight in your Page name such as Federal, National, International, Accredited, Approved, Professional, Pro or Premier.
  • Spend considerable time investing in your Page. Use a logo for your Page’s circular image. Choose a high definition, highly relevant image to use for the banner on the top of your Facebook page.
  • Logo’s should not have a lot of noise. Minimal colors, simplistic designs and visibly readable logos are best for running ads.
  • Facebook pages do not require you to post content in order to get decent CPL on ads. It does help establish further authority and trust with your potential clients when a page is properly managed.

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