Lesson 1, Topic 25
In order to properly establish Authority, you can use the following reference point for developing your Facebook Page, Brand and Strategy.
- Use words that carry weight in your Page name such as Federal, National, International, Accredited, Approved, Professional, Pro or Premier.
- Spend considerable time investing in your Page. Use a logo for your Page’s circular image. Choose a high definition, highly relevant image to use for the banner on the top of your Facebook page.
- Logo’s should not have a lot of noise. Minimal colors, simplistic designs and visibly readable logos are best for running ads.
- Facebook pages do not require you to post content in order to get decent CPL on ads. It does help establish further authority and trust with your potential clients when a page is properly managed.