Strategy Timeline

Month Two
Google Ads 101

Daily Breakdown:

  1. Setup Ads Manager Account and automated Text/Emails for funnel
  2. Publish first Search Ad State-Wide, install conversion event on White-label
  3. Check first Search ad, duplicate x3 and publish with A/B tested content
  4. Check all 4 ads, kill losers, duplicate winners x3
  5. Kill losing ads, duplicate best performing ads x3
Google Ads 102

Daily Breakdown:

  1. Check ads, kill non performing Search ads
  2. Create new display ad (banner) State-Wide 
  3. Check results of both Search and Display, kill losing ads
  4. Duplicate best performing ad on new strategy x3, duplicate best performing ad on original strategy x3
  5. Refine Text/Email follow-up to yield desired results
Google Ads 103

Daily Breakdown: 

  1. Create first YouTube video ad and publish
  2. Review ad results, duplicate video ad x3 with new demographics
  3. Check duplicated ads, kill losers, Duplicate winner x3
  4. Filter new ads for winners vs losers, duplicate winners x3
  5. Upload first pipeline video ad for YouTube clicks
Google Ads 104

Daily Breakdown:

  1. Check all ads, confirm conversion value, duplicate winning ads for each ad type x3
  2. Create remaining pipeline video ads for YouTube clicks
  3. Check campaign results, tweak ads as needed
  4. Duplicate pipeline landing pages and change content for A/B testing
  5. Prepare to repeat the strategy for A/B tested landing pages


Is there a long-term contract?

Both monthly options for TAA are available pay-as-you-go, no long-term contract. Pre-paid accounts have up to 6 months of part-time support.

Do I own the leads outright?

The TAA program utilizes remote Zoom calls to set up your ads on your very own accounts, guaranteeing the leads you receive are NOT shared.