Short Form leads consist of 5-10 questions in a simplified format, decreasing the barrier to entry for the consumer to submit a request. Short Form leads are the most common lead type generated on Facebook Ads. Short Form leads consist of enough information for you to have somewhat of an understanding as to who your lead is and what they need.
Short Form leads are not typically monetized in the Lead Generation space. They are instead used as Co-Reg Data opportunities for cross-channel marketing efforts. Most Short Form lead generators have exclusive abilities to utilize the lead to the max extent without sacrificing lead quality. Telemarketing Firms would be a prime example of an entity that utilizes Short Form leads to generate higher intent, Long Form opportunities.