Point of Sale
OrganizerFebruary 5, 2021 at 4:13 pm8706
The Point of Sale (POS) is the moment or stage in which your desired consumer makes a purchase decision based on your marketing efforts! The Point of Sale is best reached by educating the consumer through at least 30 days of automated messaging via Text and Email.
Identifying what makes your target market tick is the first step to creating a pipeline that converts at a high rate once the consumer reaches the Point of Sale. Utilizing informative insights about the Vertical your product operates in is the best way to gain respect and trust from the consumer!
The point of sale is where you have to tell the prospect exactly what to do! You will more often than not have to hold their hand through the Point of Sale, guiding them every step of the way. This is why it is vitally important for you to have a clearly defined plan of attack with automated messages that can be tracked!
Next: Establish Authority
OrganizerFebruary 15, 2021 at 4:07 pm8706
Google Advertising 2
Once you have started your Google Ads, the Point of Sale is made evident by your goals. The goal of any Google Ads campaign is to generate leads, whether the leads are calls or forms is up to you. The POS for ads is the moment in which you convince the consumer to use your services to accomplish their desired results. This is different than the POS in your agency, which is referred to in these discussions as the MOA, or Moment of Acquisition.
When starting an advertising campaign of any kind, you must understand that your responsibility is to take feedback from the consumer, changing your approach to the consumer according to their desired results. In other words, as you build your campaign you must listen to the desires of the consumer and change your strategy to accommodate them! We market in a consumer centric ecosystem, where omnipresence is the only way to maintain exclusivity in lead generation.
Once you start getting results from your ads you can use the metrics derived from your efforts to identify what is working and what is not, increasing your chances of converting a cold lead into a hot prospect. This means you have to understand the WHY behind the consumer’s actions. @[email protected] and I have been running ads for just over 4 days at this point and we’ve already started identifying the Keywords and Search terms consumers are using to get their desired results from their searches:
Next: Google Advertising 3