Point of Interest

  • Point of Interest

     Ryan  updated 1 week, 4 days ago 1 Member · 2 Posts
  • Ryan 

    Organizer
    February 5, 2021 at 4:05 pm
    8024

    Before you start reading, download this eBook to visualize the pipeline growth you can expect from implementing these tips and strategies!

    The Point of Interest (POI) is the exact moment and way in which a consumer gains some level of intent to seek out more information on a product or service. Point of Interest is the most important step of the entire lead generation process to perfect!

    The 3 Pillars of Lead Generation cover the three step method we have developed over the last 7 years. This process was refined through many different iterations with direct feedback from real clients in many different Verticals!

    Next: Point of Sale

  • Ryan 

    Organizer
    February 15, 2021 at 3:51 pm
    8024

    Google Advertising 1

    POI (Point of Interest) for Google Ads is much different than the POI derived from other sources such as Facebook or CPC networks. To give you an example, I will be comparing Google Ads to Facebook Ads as my client @[email protected] and I run his Total Agency Automation campaign over the next 3 months. The results of his campaign will be listed within these discussions by Topic, correlating to which part of the program we are focused on.

    The beginning of the TAA program focuses heavily on generating a predictable response immediately from the initial Point of Interest, converting… Read More

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