Dopamine Feedback Loops

dopamine feedback loops

Let me guess, you’re not a drug addict? Well, what if I told you that was false? Ok, maybe I’m wrong if you don’t ever use any social media platforms on your cell phone! You see, modern technology is used to measure your physiological response to content. Each type of content creates a different response, most of which are used to create Dopamine Feedback Loops.

“A dopamine-driven feedback loop is a self-perpetuating circuit fueled by the way the neurotransmitter works with the brain’s reward system. Feedback loops, in general, are circuits that return output as input to a given system to drive future operations and, in this case, behaviors.” -Google

This means when you use modern applications, the feedback you receive from your actions creates a perpetuating behavioral cycle! Think about that for a second! The creators of the applications that you continuously return to have created behavioral cycles causing you to return, primarily out of subconscious conditioning.

Have you ever felt your phone buzz in your pocket only to see it sitting on the counter? Have you ever picked up your phone because you expect to see a message and it pops up in front of you after you pick it up? Some would say these are just coincidences or figments of someone’s imagination. I can assure you, these experiences are real and happen to many people.

“In everyday use the word “reward” describes an event that produces a pleasant or positive affective experience. Among behavior scientists, reward is often used to describe an event that increases the probability or rate of a behavior when the event is contingent on the behavior. In this usage reward is a synonym of reinforcement. At best these common usages create ambiguity. At worst the two meanings of reward are conflated, leading to the assumption that reinforcement is always the result of positive affect produced by rewarding events. Although reward certainly influences behavior, its influence is not as straightforward as is often assumed, nor is reward the only reinforcement process that can influence behavior.” – NCBI

So, what is actually happening when you use apps on your cell phone? Based on the presented evidence, these apps are manipulating your natural reward/response mechanisms, driving addictive behaviors to maximize revenue. “C’mon, not all apps are like that!” – You are correct. But, the vast majority of social networking apps are specifically designed to get your eyes in front of more advertisements to drive revenue growth.

To think the biggest apps in the world are manipulating our behaviors is hard to comprehend. But, let me give you another example! Have you ever told someone verbally that you need a product of some kind, only to see the advertisement for said product in your apps? You would assume the applications are using your microphone to listen to your conversations, delivering relevant ads based on what you say! You would be wrong.

What’s actually happening is the creator of the app serving the relevant ads to you has already predicted you would need said advertisement based on your actions within their app! YES! They are programming your thought processes to be more likely to respond to their advertisements! If you don’t believe me, go on Netflix and watch the documentary Social Dilemma.

Now, what can we do with this information? We can first be aware of what’s taking place inside our heads. That is the only power we have in this world, what we let into our minds. Then we can apply the strategies we experiences through these platform to our life! This is where Risepage comes into play!

Risepage is designed to maximize your reach with minimal effort. This means we spend less time manipulating the consumer’s desires and more time delivering quality, relevant content that helps you take your lifestyle to the next level! Join us today by registering your account here!

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